Web Design Basics

It’s easy nowadays to take a lot of rudimentary design basics for granted, given the number of style templates out there that are easily accessible. Your web designer from Croydon has a distinct flair, as does one from Cambridge. Still, there are some rules in web design that cannot be broken.

Find your type

Sans serif fonts (text with plain corners) are for headlines because they are readable in very large sizes. In contrast, serif fonts (text with irregular edges) are effective for the content because the edges lead the eye for easy reading.

Everything in moderation

Each line of text should contain only 50 to 60 characters. More than that could tire the reader. Type size should be at least 16 pixels or 12 points. When it comes to which font to use, try selecting a solid one that is easy to read and a whimsical one for impact.

Colour your world

Select a three-colour palette and stay with it. Notice how the Manchester United website is decked with red, black, and gold? The colour combination establishes your identity.

Look at the big picture

Photos would definitely make a site more interesting, but make sure there is balance between the size of the picture and the amount of text. Since images are pixel-based, enlarging a small photo will create a pixelated mess.

When you’ve got the “look” down, be consistent and don’t go making changes halfway thru. It will send a message that you are unsure of yourself.